NICE SPOT

June 22, 2008

We almost  never see men objectified in advertising, that’s why I like this ad:

Via COMEME EL COCO

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Category: Erika Lust — Erika @ 5:10 am

4 Comments »

  1. It would be very nice that all the pastrycooks were like that. It would be just like a dream.
    mmmm delicious!!!!

    Comment by Lena M. — June 25, 2008 @ 3:33 pm

  2. Is that just due to the (old, outdatd) perception that women are not aroused by male bodies but by emotions / more complex means? In ’scientific’ terms its only recently that studies have shown arousal takes place physically even though the subject may not be / wish to admit to being interested – but that might be due to past social conditioning by women when the need was to find a father /provider rather than follow their own sexual needs. It takes a while for conventions (and perceptions) to change.

    Comment by David — June 25, 2008 @ 5:01 pm

  3. Hi Erika!
    nice work!

    Comment by Astrid — June 26, 2008 @ 12:48 pm

  4. Great commercial; I love when I every once in a while see something that acknowledges and celebrate the fact that we are some women who really love to *look* at men.

    Comment by Helena — July 28, 2008 @ 9:01 pm

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